Category: Reels and Shorts

  • Reels: Standing Out in a Sea of Same

    Reels: Standing Out in a Sea of Same

    Let’s be real, no one’s really doing anything new in Toronto real estate social media. Same tired listings and house tours. Same agents bragging about how they’re the best in their area and how many houses they’ve sold. My client and I had a vision and we executed this standout video-centric campaign in a sea…

  • Instagram Reel: Bath and Body Works

    Instagram Reel: Bath and Body Works

    Basements don’t always have to be cold, foreboding dungeons. I had a few lights and bottles of  Bath & Body laying around. So I decided to what I could come up with in this space, despite the limited equipment! View this post on Instagram A post shared by JM Balicano (@jmbalicano)

  • Worth It or Skip It Reel, TikTok

    Worth It or Skip It Reel, TikTok

    If you’re a student on a budget, questionable restaurant reviews from influencers can feel disconnected from reality. So, we decided to do our own thing and raided the Old Distillery District. There, we taste-tested everything in sight, and delivered the ultimate verdict: “worth it” or “skip it.” @lifestylemedia.to We go broke so you don't have…

  • Reels: Pet Valu

    Reels: Pet Valu

    It’s not everyday that I wish I lived the life of an Old English Sheepdog puppy, but seeing as Louie was getting his own shopping spree at Pet Valu, can you blame me? This was still technically work though, and for this project I created a couple of Instagram reels for Rachel Naud, editor of…