Category: Strategy
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Reels: Standing Out in a Sea of Same
Let’s be real, no one’s really doing anything new in Toronto real estate social media. Same tired listings and house tours. Same agents bragging about how they’re the best in their area and how many houses they’ve sold. My client and I had a vision and we executed this standout video-centric campaign in a sea…
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Copywriting: A Tale of Two Faces
So the client is launching a new sub-brand and is pretty proud of their new logo. They want their social media presence to mirror this. Simple enough, right? There’s a catch though – the vintage serif fonts that are all the rage now have caught their eye, and any creative eye will agree, they don’t…