Author: JM
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Reels: Standing Out in a Sea of Same
Let’s be real, no one’s really doing anything new in Toronto real estate social media. Same tired listings and house tours. Same agents bragging about how they’re the best in their area and how many houses they’ve sold. My client and I had a vision and we executed this standout video-centric campaign in a sea…
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Copywriting: A Tale of Two Faces
So the client is launching a new sub-brand and is pretty proud of their new logo. They want their social media presence to mirror this. Simple enough, right? There’s a catch though – the vintage serif fonts that are all the rage now have caught their eye, and any creative eye will agree, they don’t…
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Longform: Oliver Coffee Bar
Nestled amongst the Greek cafes of Pape Avenue, Oliver Coffee Bar stands out like a bright, caffeinated beacon. James, the awesome owner, was happy to spill the beans on his unique story, and let’s just say it’s a must-watch for any Toronto coffee enthusiast. View this post on Instagram A post shared by Oliver Coffee…
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Instagram Reel: Bath and Body Works
Basements don’t always have to be cold, foreboding dungeons. I had a few lights and bottles of Bath & Body laying around. So I decided to what I could come up with in this space, despite the limited equipment! View this post on Instagram A post shared by JM Balicano (@jmbalicano)
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Worth It or Skip It Reel, TikTok
If you’re a student on a budget, questionable restaurant reviews from influencers can feel disconnected from reality. So, we decided to do our own thing and raided the Old Distillery District. There, we taste-tested everything in sight, and delivered the ultimate verdict: “worth it” or “skip it.” @lifestylemedia.to We go broke so you don't have…
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Podcast: Lighting, Audio, Multicam Recording, and Editing
The Lifestyle Media program at Centennial College finally entered the podcasting game, and it was yours truly who was there to light, record, and edit the whole thing! While Marcella and Sandy charmed the mic, I was the one-man crew behind the scenes. Who knew you could just turn any condo living room into a…
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Reels: Pet Valu
It’s not everyday that I wish I lived the life of an Old English Sheepdog puppy, but seeing as Louie was getting his own shopping spree at Pet Valu, can you blame me? This was still technically work though, and for this project I created a couple of Instagram reels for Rachel Naud, editor of…
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Longform Video: Jollibee, The Taste That Brings You Back Home
In one of our inaugural Digital Design assignments, each of us was challenged to create a video for a brand that struck a chord upon arriving in Canada. Not only did I script the video, but I also took on the roles of shooting, editing, and voicing it myself.
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Feline Good: Copywriting and UX Design
For Prototyping and Research, we were tasked with creating a prototype for an e-commerce website in Figma. Though this was done as a group of 3 and all of us were tasked with implementing our own respective pages, my primary role in the group was to create the majority of the copy across the site.…